How can promotion on social networks be useful for business? The answer to this question is individual for each individual case, but there are basic parameters that will be relevant for everyone.

Reach and Mention.

It's no secret that the more often a person sees a brand, the more he trusts it. This recognition can be achieved by distributing your content on social networks. This undoubtedly significantly increases your brand awareness. The most important thing when advertising on social media is to strike a balance and not suffocate your potential customers with advertising, as this can cause a backlash.

Who is your consumer?

Having a page on social networks allows you to get to know your consumer better; you can clearly track who is interested in your product and who is not. How much does the audience trust your company and why not. Thanks to statistics, you can easily track the audience that is not interested in your product, but you would like to attract. All this helps to get as close as possible to your consumers, to learn about the shortcomings of your company, which makes it possible to get rid of the existing shortcoming as quickly as possible.

Involvement.

These are likes, reposts, comments, link clicks. Don’t be lazy to analyze the level of audience engagement, as this will tell you what kind of content will attract the attention of subscribers, and not get lost in the news feed.

Feedback from the audience is comments. They are the ones who will help eliminate shortcomings in the product or content, as well as understand how to respond to negativity.

Creating an employer brand image.

Recently, it has become very popular among many companies to create groups and pages on social networks. In their groups, they talk about life within the team and values, as well as what needs to be done to become part of their company.

Transitions to the site.

Mainly e-commerce projects and Internet services are interested in this. Using social media, they attract customers to their main sites and promotional pages, and thus attract potential buyers, sell their product, collect registrations, email addresses, and track conversions.